OLX

 I immediately remember the catchy line ‘OLX Pe Bech De’ when I hear about or see anything regarding OLX, an online presence that allows users to sell their stuff or buy anything second-hand. They seem to mean it when they say you can buy and sell anything on OLX!

Electronics, home appliances, services, jobs, you name it. OLX has its fair share of quirky videos and Instagram posts which has got us talking about it today. Here’s the reason for OLX’s content being listed among the best content marketing examples in India.

Recently I saw one of their posts on Instagram that featured a couple of phones in an open drawer and a caption asking, “Still in possession of old phones in your drawer?” I was able to relate to that post very well! Some of their old Television commercials came as an answer to consumers’ doubts regarding what can be sold. For instance, an Ad featured a wife criticizing her husband for failing to use his guitar. He later clicks a few pictures of his guitar and lists it on OLX to sell it.

The initial craze doesn’t last for long, does it?