Shaadi.com

There couldn’t be a better occasion than women’s day for the marketers of Shaadi.com to create a hashtag named #takethepreasureoff. Their recent ad features a mother appreciating her daughter’s decision to say no to a marriage proposal she isn’t interested in. This was followed by a text which stated the percentage of women who confessed to having felt the pressure to say yes to a marriage proposal when they didn’t want to say so.

You will see that most of their ads are female-centric as marriage is often a tough choice and a commitment for a girl to make than for a boy. Shaadi.com manages to strike a chord with its audience by understanding this general concept. They also focused on showcasing their application’s interface in their ads as characters are shown easily browsing through different profiles and features.

Why wouldn’t targeted viewers check out their app upon seeing their advertisement? Shaadi.com has also ensured its presence on social media platforms. YouTube is its leading content marketing platform. This is indeed one of the finest customer-centric content marketing examples.