Zomato

 Here’s another food delivery service you can opt for to help your sudden cravings. Zomato has come a long way since its establishment in the year 2008 from aiming to assist in searching for restaurants to delivering foods from ideal restaurants to their customers’ doorstep. Their target mostly consisted of students, office goers, and people who occasionally prefer to eat food from outside which worked for them in their long run.

Like many other startups, marketers at Zomato have set up accounts across various social media platforms to connect and interact with the public. Being an application-based business it makes sense to make considerate use of social media to get in touch with their customers and reach out to potential customers. They recently published a post on Instagram highlighting the completion of a year since the lockdown.

Zomato also roped in a southern regional music director Anirudh Ravichander to feature in and sing for their recent Ad campaign, aiming to garner attention from their Tamil speaking audience. Now that’s one of the notable content marketing examples for utilizing influencers in content marketing. In the 21st-century, many brands’ marketing strategies speak volumes about the shifting trends from product-centric advertisements to people-centric media content.

This is indeed a good improvement over businesses trying to push their goods for consumption as recently they are trying to resonate with their consumers and understand them better.