Graphic Designer

 Introduction

Graphic Design is considered to be one of the most popular choices of students who wish to pursue a course in design in India. Due to the raging popularity of the specialisation, Graphic Designing programmes are offered at the undergraduate, postgraduate, diploma, as well as the certificate level. Almost all of the design institutes in India offer courses of Graphic Designing for candidates who aspire to make a career in design in this particular field. There are several job opportunities after Graphic Designing in India and candidates with a degree in Graphic Designing have excellent career prospects.

Owing to the dynamic curriculum of Graphic Designing courses, the job prospects that open for students after the completion of these programmes are not only immense but also diverse. This article provides all the information about the popular career options for Graphic Designers in India. The best job opportunities for candidates with a degree in Graphic Designing are covered along with other basic details.

Scope of Graphic Designing in India

‘A picture is more than a thousand words’; this is a famous saying that has been reiterating its relevance time and again. Pictures, rather visuals in general, are the most effective means of communication and this is implied wonderfully by graphic design. Graphic Design is described as the process of visual communication which is a combination of words, images, and ideas and is used to present the information to the audience. The works of Graphic Designers can be found everywhere, in the websites you visit, the games you play, the advertisements you see, the movies you watch, in fact even in the packaging and logos of the products you buy. The digital era is here to stay and graphic designing has already become an indispensable part of this age. To imagine any brand or company without using graphic design at all is impossible today.

Career Prospects for Graphic Designers

Graphic Designers can easily find a job in almost all sectors of the industry. After completing a professional graphic designing course, several avenues in the industry will open for candidates to explore. There is a range of choices for the type of employment an individual might want as well. While some people give preference to working for companies and media houses, there are some who choose to be their own bosses and opt to become a freelancer. Graphic designing provides stable career opportunities in different domains.

Employment Areas for Graphic Designers

Here are some of the top sectors and areas in which Graphic Designers are religiously hired.

• * Magazines

• * Newspapers

• * Advertising Agencies

• * Print and Electronic Media

• * Television

• * Websites

• * Design Companies

• * Publishing Houses

• * Web Designing Industry

• * Fashion Houses

• * Architecture Firms

• * Corporate Sector

• * Show Business

• * Brand Management

Roles and Responsibilities of a Graphic Designer

Being recruited as a Graphic Designer brings many responsibilities and duties that candidates have to fulfil. Understanding the requirements and expectations of a Graphic Designer at any organisation is important for individuals who are looking forward to making a career as a graphic designer. Some of the major job responsibilities that he/ she will have to undertake are listed below.

* They will have to meet with the clients for understanding a project and determining its scope.

* Graphic Designers have to advise their clients on strategies to target the desired kind of customers.

* They are required to determine the message that the design should portray.

* Creating images that can identify a product or send a message is also the responsibility of a graphic designer.

* They have to develop graphics for websites and illustrations and also create logos for a particular client or project.

* Selecting the layout, images, text, and colours for the decided design also comes under the roles of a graphic designer.

* Graphic Designers have to give the presentation of the design to their clients and their employers.

* They have to accommodate and help with the changes that are recommended by the clients according to their need in the final design.

* Graphic Designers have to be thorough while checking the designs and they must spot and rectify any mistake before printing or publishing.

What does a Graphic Designer do?

Graphic designers combine art and technology to communicate ideas by using a variety of design elements to achieve artistic or decorative effects. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports. This usually starts out by producing rough illustrations of design ideas, either by hand sketching or by using a computer program.

A graphic designer's end goal is to make the company that hired them recognizable and prominent. By using text, images, and a variety of media, they communicate a particular idea or identity to be used in advertising and promotions. Media may include fonts, size, shapes, colors, print design, photography, animation, logos, and billboards.

What is the workplace of a Graphic Designer like?

Graphic design is becoming increasingly important in the sales and marketing of products. Therefore, graphic designers often work closely with people in advertising and promotions, public relations, and marketing. Frequently, designers specialize in a particular category or type of client. For example, some create credits for motion pictures, while others work with print media and create signs or posters. Some individuals with a background in graphic design teach in design schools, colleges, and universities. Generally speaking, graphic designers work in one of three work environments. Therefore, the answer to this question depends on the option you choose.

Key skills for graphic designers

* Excellent IT skills, especially with design and photo-editing software

* Exceptional creativity and innovation

* Excellent time management and organisational skills

* Accuracy and attention to detail

* An understanding of the latest trends and their role within a commercial environment

* Professional approach to time, costs and deadlines

From billboards and product labels to laptops and smartphones, graphics are everywhere. Brands big and small use both printed and digital designs—like logos, websites or advertisements—in an effort to attract the eye of their audience and promote their product or service. And no matter what they’re selling, behind every brand’s visual campaign is a graphic designer.

But what do graphic designers do exactly? 

Simply put, they create visual concepts, physically or digitally, to communicate ideas that inspire, inform and captivate consumers, according to the Bureau of Labor Statistics (BLS).1 Though all designers have a few things in common, their job duties, work environment and skillsets can vary greatly. But to give you a better understanding, we’re here to give you a closer look at what graphic designers do and how they do it.

Since their jobs consist of several unique aspects, graphic designers must possess a unique blend of artistic and technical skills. We used real-time job analysis software to examine more than 54,000 graphic designer job postings from the past year.2 The data helped us identify the most important hard and soft skills according to employers.

Top technical skills for graphic designers:

* Adobe Creative Suite®

* Social media

* Typesetting

* Website design

* Packaging

* Project management

* Visual design

* Marketing materials

* Illustration

* Digital design

Top transferable skills for graphic designers:

* Creativity

* Communication

* Attention to detail

* Collaboration

* Organization

* Meeting deadlines

* Editing

* Problem solving

* Multi-tasking

* Time management

Are you destined to be a graphic designer?

So what does a graphic designer do? It turns out there is no standard job description. The specific duties are highly dependent upon the work environment and area of specialization. This is good news for those interested in pursuing the profession, because you can essentially design your own career path—one that aligns with your own preferences and priorities. If that appeals to you, you might want to consider a career as a graphic designer.

Conclusion 

Graphic designers use their artistic abilities to communicate ideas, inform consumers, and solve problems. From the layout of a website to large images seen on billboards, graphic designers create visual concepts by hand or by computer to help others interpret the world around them through color, texture, images, and symbols. Graphic designers can be found in many industries and may be responsible for all aspects of a company's design process, or they might specialize in a particular field such as advertising, digital design, illustration, or branding. Some work independently as freelancers, while others are part of a design studio, a creative agency, or a corporate company.