Vodafone

 Vodafone and Idea were separate cellphone network providers before they merged in 2018. Each had its niche of consumers in the competitive network providing segment. Since Vodafone entered the Indian market in 2007 as a UK-based telecommunications company, it has had its fair share of loyal customers and digital content delivered for brand awareness and customer engagement.

When other cellular providers used traditional advertisement templates to popularise their exclusive offers and schemes, Vodafone Ads conveyed their messages with little or no speech.

Their popular Zoozoo Ads showed funny characters playing common situations that allowed them to introduce customers to their offers, plans, and recharge options. It could resonate with the public irrespective of differences in language and culture as it focused on the visuals rather than the audio to deliver their message.

It is an ideal content marketing example for breaking the language barriers and standing in solidarity with people across the nation.