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 Vodafone and Idea were separate cellphone network providers before they merged in 2018. Each had its niche of consumers in the competitive network providing segment. Since Vodafone entered the Indian market in 2007 as a UK-based telecommunications company, it has had its fair share of loyal customers and digital content delivered for brand awareness and customer engagement. When other cellular providers used traditional advertisement templates to popularise their exclusive offers and schemes, Vodafone Ads conveyed their messages with little or no speech. Their popular Zoozoo Ads showed funny characters playing common situations that allowed them to introduce customers to their offers, plans, and recharge options. It could resonate with the public irrespective of differences in language and culture as it focused on the visuals rather than the audio to deliver their message. It is an ideal content marketing example for breaking the language barriers and standing in solidarity with p...

 I immediately remember the catchy line ‘OLX Pe Bech De’ when I hear about or see anything regarding OLX, an online presence that allows users to sell their stuff or buy anything second-hand. They seem to mean it when they say you can buy and sell anything on OLX! Electronics, home appliances, services, jobs, you name it. OLX has its fair share of quirky videos and Instagram posts which has got us talking about it today. Here’s the reason for OLX’s content being listed among the best content marketing examples in India. Recently I saw one of their posts on Instagram that featured a couple of phones in an open drawer and a caption asking, “Still in possession of old phones in your drawer?” I was able to relate to that post very well! Some of their old Television commercials came as an answer to consumers’ doubts regarding what can be sold. For instance, an Ad featured a wife criticizing her husband for failing to use his guitar. He later clicks a few pictures of his guitar and lists...

  When hunger strikes unexpected or guests arrive....guess what? Unexpected. Swiggy is the savior in your speed dial to receive ready-made food right to your doorstep! Here’s another 21st-century startup that aims to deliver food from your desired restaurant within your hand’s reach. While waiting for your food upon ordering, you may want to check out their social media presence. Swiggy has ensured its presence on Facebook, Instagram, and Twitter. Their pages are filled with mouth-watering food options to get you engaged. You can also read their quirky tweets and explore their popularised hashtags. Like every contemporary business that is quick to publish its take on current affairs and trends, Swiggy’s social media marketers also leave no stone unturned in terms of speaking their mind. Thus, making their content one of the most engaging content marketing examples. Swiggy also posts short videos on YouTube which emphasizes their immediate delivery feature and draws the audience’s a...

Dunzo is an Indian-based company that hosts delivery services in several cities such as Bangalore, Mumbai, Hyderabad, Jaipur, Chennai, and Delhi. The company revolutionizes the way we make purchases or send our stuff to someone. Being a 21st-century startup, they have maintained a neat presence across different social media platforms like Facebook, Instagram, and Twitter. Twitter has been used effectively by them to communicate with their audience in the form of tweets and re-tweets. They recently posted a tweet acknowledging the efforts of their delivery folks and created hashtags such as #EverydaySuperheroes and #Mushkilhairasta. They also make interesting re-tweets acknowledging their customer’s appreciation and other mentions by mingling the customer’s or mentioner’s name with an adjective or pronoun

Simplify360 simplifies interactions with customers and audiences across different social media platforms for leading businesses. It also allows you to keep tabs on your customer reviews and respond to them. Their social media feeds comprise detailed guides on customer management, sales conversion methods, and statistics based on social media analytics. Simplify 360’s marketers seem to extensively highlight their skills and features through their posts and hashtags. This brand sets an ideal content marketing example for producing the self-explanatory style of content.

Flipkart is another brand that takes the cake when it comes to Tv commercials. Although it featured popular celebrities like Alia Bhatt and Ranbir Kapoor, it was those moments where the kids were featured and the accuracy with which they portrayed adult situations and conversations that was memorable. Thus, Flipkart’s content can be identified as one of the best content marketing examples that reflect upon customers’ thoughts and preferences. With their latest ‘India Ka fashion capital’ tagline on celebrities featuring commercials, successfully created awareness among the public on their latest trends and offers. With their recent commercials focusing on clothing accessories, one might nearly forget that Flipkart is more than just the capital of fashion. It’s an Indian E-Commerce giant that sells home appliances, electronic appliances, and groceries alongside clothing items. This could also be an ideal content marketing example of how content marketing influences the public’s perceptio...